Inconceivable Meals’ newest meatless product is about to hit tables from Thursday: plant-based pork that claims to be tastier and more healthy than the actual deal.

The bottom pork product will first be out there in eating places within the U.S., Hong Kong and Singapore, with additional plans for retail enlargement in these markets within the coming months. It marks the California-based firm’s third business launch after floor beef and hen nuggets because it seeks to solidify its place within the rising plant-based protein house.

Talking in a first-on interview forward of the launch, Inconceivable Meals’ president Dennis Woodside informed CNBC’s “Squawk Box Asia” that the pork different may beat the actual deal in each style and dietary worth.

Right here you have got a substitute that tastes simply pretty much as good however is definitely higher for you.

Dennis Woodside

President, Inconceivable Meals

“Pig usually is not considered a wholesome product, however right here you have got a substitute that tastes simply pretty much as good however is definitely higher for you,” he mentioned.

Based on the corporate, the product — which is made primarily from soy — supplies the identical quantity of protein as its conventional meat counterpart, however with no ldl cholesterol, one-third much less saturated fats, and much fewer energy.

Meantime, in a current blind style take a look at performed by Inconceivable Meals, it discovered that almost all (54%) of Hong Kong customers mentioned they most well-liked the meatless pork product.

“We’re not going to launch a product except it is really higher than the animal analog — each when it comes to style, which that information proves, and when it comes to dietary worth,” mentioned Woodside.

Inconceivable Pork Char Siu Buns are sampled throughout an Inconceivable Meals press occasion for CES 2020 on the Mandalay Bay Conference Middle on January 6, 2020 in Las Vegas, Nevada.

David Becker | Getty Photographs Information

Inconceivable’s meatless pork debuts at New York’s Momofuku Ssam Bar this Thursday, Sept. 23. It would then be out there in Hong Kong from Oct. 4 and Singapore later this yr. Taking part eating places embrace U.S. chain Ruby Tuesday, Tim Ho Wan and Hong Kong’s Beef & Liberty.

Woodside mentioned it could be all the way down to particular person eating places to find out their pricing, including that Inconceivable merchandise are usually “across the identical worth in a restaurant as animal meat — typically slightly bit larger.”

The launch comes amid a rising urge for food for different protein as customers and firms alike turn into extra conscious of the environmental impression of conventional animal agriculture. It’s estimated that the trade is responsible for 14.5% of the world’s greenhouse gasoline emissions.

Inconceivable Meals, for its half, claims its pork product makes use of 81%-85% much less water, 66%-82% much less land, and produces 73%-77% much less greenhouse gasoline emissions than common pork manufacturing.