Skillz shares jumped in its buying and selling debut as traders embraced a enterprise billing itself as the primary publicly traded cell esports firm.

The inventory climbed 29% to $22.73 on Thursday following a deal with a special-purpose acquisition company, or SPAC, that allowed it to go public.

Skillz lets 2.7 million gamers a month compete with others on their cellphones for factors or prizes in video games corresponding to Solitaire Dice and Blackout Bingo. The cell tournaments supplier runs about 1,700 tournaments a second, Chief Government Officer Andrew Paradise stated in an interview.

“If you consider Skillz, we’re the one significant endeavor in cell esports on the earth,” he stated. “If you’re searching for publicity in cell esports, Skillz is absolutely the very best funding that you’ll find.”

Skillz successfully lets small-to-midsize recreation builders generate income with out having to promote to an even bigger firm, or resorting to advertisements, which many customers discover annoying. Shoppers pay match charges, of which Skillz takes a 14% lower.

With Skillz public, “the builders don’t have to fret about our monetary viability, they will simply look it up,” Paradise stated. Skillz additionally makes cash off of brand-sponsored promoting.

A merger with the blank-check firm Flying Eagle Acquisition Corp. allowed Skillz to go public — a path that’s change into more and more standard for firms seeking to keep away from the hassles of an preliminary public providing. Traders included Wellington Administration, Constancy Administration & Analysis, Franklin Templeton and Neuberger Berman.

By 9 months of the yr, Skillz’s income grew 91% to $162.4 million. However the firm isn’t but worthwhile: It misplaced $78.5 million, in contrast with a internet lack of $14.9 million within the first 9 months of 2019. Skillz has $250 million in money and no debt.

The San Francisco-based firm’s person base has greater than tripled within the final two years, and it’s planning to make use of its money for worldwide enlargement, focusing on markets corresponding to India, Paradise stated.

Paradise beforehand based and offered startup AisleBuyer, letting shoppers try in shops through their cellphones, to Intuit Inc. in 2012.

Extra must-read tech coverage from Fortune: